In the time it takes you to read this article, over 100 million internet users will have watched some kind of online video, that’s over 100 million page views and video views, mostly highly targeted, so you can imagine the traffic the video boom is driving.

Websites without video are slowly becoming a dying breed. No one can dispute the fact that marketing videos produce traffic and more sales. Video has become the rule rather than the exception and our online success depends to a large extent on the marketing videos we produce and add to our sites.

The new Web 2.0 drives most internet traffic today and it’s exactly in this new environment that today’s internet marketers find themselves,

Video marketing is hugely effective at generating traffic, much more so than the traditional PPC methods, where rising click costs mean most campaigns need double digit CTR’s to stand any chance of being profitable.

Don’t misunderstand me, please. I believe in PPC and drive a substantial amount of traffic to my sites using this method. However, the web is changing and as internet marketers, we can either evolve or go the way of the dodo.

The process of making a marketing video is quite straightforward, given the wealth of software applications available. For a few hundred dollars, we can have all the programs we need to produce our videos.

How we choose to market our videos though can be the cause of complications and errors. The simplest way to market a video is to submit it to the various video sites, for example Yahoo Video or Google Video or YouTube.

After submission, the video hosting sites allow us to further embed these videos in our own websites, without the need for any additional conversion. This process is simple and straightforward, but not one the serious online marketer should follow.

The reason is quite simple. Taking the embed codes from the hosting sites, such as Google Video for example, also carries across embedded videos from other users.

As all video sites categorize the submitted videos, we could well be embedding videos from a competitor in our own website. Not always the best idea, as we end up giving free exposure and advertising to this competitor.

The most effective way is to add our videos to our own websites, using direct conversion to a flash format and adding this flash video to our site. This is where the need for an efficient video converter comes in.

Typically, videos tend to have large files sizes, so much so, that most of the video sites now limit the videos they accept to around 100 MB size and 10 minute length. This 100 MB size, gives a good indication of the amount of information we need to convert.

This video conversion takes time and for most of us, this our computer is fully occupied for this time, meaning we can’t do any of the other tasks our online marketing requires.

Time is a valuable commodity and not something we can afford to waste. Video is a valuable marketing tool and not something we can afford to ignore. Get the best combination of time and result and your online marketing efforts can be that much more profitable.

I see dozens of people buying into cutting edge production software whilst ignoring the conversion software. The result? Super looking marketing videos that nobody ever sees and never result in any sales.

For the price difference between substandard converters at around $70 and real workhorses at less than $100, is it worth the frustration and lost time ? I think not.

Tags: New Stuff

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