Jewelry Television is among the United State’s fastest-growing network for home shopping with an associated web store.  The home shopping program is a live, 24/7 program that is totally unscripted, hosted by knowledgeable hosts that presents product information about an extensive collection of jewelry, castings, jewelry-making tools, and loose gemstones. Jewelry Television’s calls from customers are supported through a more than two-hundred-forty-seat high-tech call center, and prized shipping department, which handled over 5.5 million parcels in 2005.

Established in 1993, and started as America’s Collectibles Network that featured knives, quilts, coins, sports cards, jewelry, collectible items, and gemstones; Jewelry Television began to concentrate mainly on gemstones and jewelry sales in 2000 and in the spring of 2004 re-launched its network, this time as Jewelry Television.  Its first-ever live program hit the screens on the 15th of October in 1993 from a studio in Greeneville, Tennessee.  It has been the first and only TV shopping network to commit on providing gemstones and fine jewelry at reasonable prices.

At present, Jewelry Television has become the world’s biggest retailer of loose gemstones, and a product line of watches, tools for jewelry-making, castings, loose gemstones, related books, and fine jewelry.  The program also allows gemstone and expert jewelry buyers to oversee manufacturing process and canvas the globe to find quality merchandise; adding over thirty-five thousand customers every month, as well as reaching over fifty-eight million households in the US on full-time basis through broadcast, satellite, and cable television, plus an added twenty-million part-time.

Jewelry Television’s viewers encompass ninety-percent female and fifteen percent minorities, with an average age of fifty that have yearly average income of $65,000. The network has captured two of women’s greatest hobbies, jewelry and shopping; satisfying every woman’s dream to own the best set of jewelry with a most trusted company. It has definitely evolved from a small enterprise into one of the foremost fine jewelry retailers in the US, and is putting into realization its mission to introduce the world of gemstones and fine jewelry to everyone on a 24/7 basis. 

Jewelry Television is bringing jewelry shopping experience and teleshopping together in a powerful way through combining expert buyers and an executive team with strong television industry experience. The past eight years of the network has seen tremendous amount of increase with revenues jumping from 1997’s $5.2 million to 2005’s $390 million.  It expects to accomplish $430 million sales by the end of 2006.

Tags: TV

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