Blockbuster stores have become part of the American landscape. It almost seems as though there is a Blockbuster every few blocks, no matter where you go in the US. In just over 2 decades, Blockbuster has expanded greatly. Today the brand is synonymous with films.

This article will take a look at the history of Blockbuster and what is in store for them in the future. In addition, I will show you where to get a Blockbuster free trial if you are interested in the online DVD rental program.

The first Blockbuster store opened in Dalls in 1985. Blockbuster grew very fast, and a decade later, it was purchased by the giant media company, Viacom. But that did not last long as Blockbuster ultimately went independent again in 2004. Because of all the competition it has faced from companies like Netflix, Blockbuster has recently fallen on hard times. Just recently, in 2010, it was reported that Blockbuster may file for chapter 11 bankruptcy.

This begs the question, what is in store in terms of Blockbuster’s future? Some of the ways in which Blockbuster has tried to remain popular is by offering a DVD rental program called Total Access. While this program is Blockbuster’s way of competing with Netflix, it also offers certain benefits like being able to trade in DVDs at in-store locations.

I actually believe Blockbuster can return to being profitable as long as it reinvents itself around the DVD rental program and expands its services on the Internet. Let’s not forget that Blockbuster has a powerful brand that is probably worth millions. They should give serious thought to using their brand to create a major online video presence, similar to Youtube but with an emphasis of film.

Blockbuster’s Total Access program is pretty good as well. I tried it and was pleased with it overall. Having no late fees is great, and DVDs get sent out pretty quickly, usually in a matter of a couple days. The membership plans were flexible, and many allow unlimited DVD rentals each month.

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